Webinar: The Speed of Change with Simon McCaskill

opportunity to learn

Natasha Martin is a seasoned expert in business change management, known for her insightful approach to integrating technology and human-centric strategies in business transformations.

During the recent webinar hosted by Simon McCaskill, Natasha shared her expertise on several key topics essential for driving successful business changes. 

Internal and External Customers

Natasha emphasized that customers can be both internal (employees) and external. Ensuring both are satisfied is crucial for business success. She highlighted the importance of recognizing employees as internal customers whose satisfaction is vital for the overall health of the organization. 

Embedding Change

Natasha stressed the importance of following through with changes, ensuring they are properly implemented and reviewed post-implementation to achieve the desired benefits. She underscored the need for continuous monitoring and evaluation to ensure that changes are effectively embedded into the business processes.

Understanding Needs

Businesses should focus on understanding their actual needs rather than just adopting new systems. This involves looking at data trends, external factors, and internal capabilities. Natasha pointed out that a thorough understanding of these elements is essential for making informed decisions that truly address the business’s challenges.

Agile Fundamentals

Agile methodologies can be beneficial, but it’s important to choose the right project management approach based on the project’s needs. Natasha explained the value of agile practices and how they can be compared to traditional project management techniques to determine the best fit for specific projects.

Business Process Modelling

Keeping business processes up to date and efficient is essential. Natasha highlighted the importance of regularly reviewing and improving business processes to ensure they remain effective and aligned with business goals. 

Business Change Management 

Supporting stakeholders throughout the project lifecycle is key to successful change management. Natasha emphasized the need for engaging stakeholders from the beginning and ensuring their support and involvement throughout the project to increase the likelihood of success.

AI Integration

AI is embedded throughout various modules, helping to drive business changes and improve processes. Natasha discussed the role of AI in enhancing data analysis, process modeling, and project management, highlighting its potential to significantly impact business operations.

Natasha’s insights provided valuable guidance on how to effectively manage and implement business changes, ensuring that both internal and external customers are satisfied and that the company remains competitive and adaptive in a rapidly changing environment.

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